A glimpse into the world of reliability in shipping

A glimpse into the world of reliability in shipping

Date Sep 14th, 2023
Time 7 min read

Over the past few years, supply chain management challenges have increased due to recurring disruptions such as infrastructure congestions, unexpected transshipments, and extended transit times. To overcome these challenges, reliability is key.

Understanding reliability: Why it matters

Reliability is not just a concept; it is the key to productivity that businesses depend on. Imagine a world where vessels arrive when expected, and where the actual performance of a service lane can be compared with its official schedule. Reliability represents this idea and transforms it from a vague concept to a concrete reality.

For shippers, deadlines are more than mere dates; they are the building blocks of strategies, the elements that ensure seamless supply chain operations. Significant delays can send ripples of disruption through the entire process, underscoring the critical role of reliability.

Upon closer examination, one can discover a landscape full of challenges. Shippers have to navigate carrier websites, deal with inconsistent information and perform manual searches. Despite the ongoing efforts to achieve transparency in real reliability data, it remains a challenge. Furthermore, although historical data is valuable, it often fails to provide the necessary insights for well-informed and data-driven decisions.

For freight forwarders, similar obstacles emerge. Responses are often biased, influenced by their known carrier portfolio and annual allocations. Transit times, a critical metric, are taken at face value, without insight into the service's true performance.

These shared pain points highlight the significance of actionable reliability data. 

Cracking the code of "Reliability"

The question that emerges is: How can we quantify something as dynamic as reliability in the world of shipping? 

To address these challenges, a revolutionary solution is on the horizon. It leverages the power of data, mathematical modelling and industry expertise to redefine reliability assessment. Charles Joannon, Lead Product Manager at Wakeo shared insights into how to unlock the potential of reliability through innovative means.

"At its core, reliability hinges on the discrepancy of the official schedules versus the real performance," he explained. "Shipping lines craft lane services outlining routes and schedules. We delve into the past, dissecting historical data to assess the reliability level—whether the official schedule will be respected or not."

Two vital data streams emerge as keys: transit time and reliability. 

The transit time criteria reflect the official data provided by shipping lines, forming the basis of schedules. On the other hand, the reliability criteria go beyond the surface. By comparing the transit time with past port calls of vessels on the same service over the last three months, the resultant score offers a tangible gauge of the average percentage increase in transit time observed in the past, providing an insightful measure of reliability.

A glimpse into the world of reliability in shipping

How to obtain reliability

How do we transition from data to actionable reliability? Here's a sneak peek at Wakeo's approach:

  • Official schedules: Wakeo's aim is to provide users with an all-encompassing view of ocean market schedules, spanning over 92% of these schedules and covering more than 180 countries. The fundamental objective is to furnish users with a comprehensive overview of available services, allowing them to access an exhaustive list of ocean schedules complete with transit times declared by carriers. This eliminates the need for juggling carriers' websites one by one.

  • Unique scoring method: In order to evaluate the reliability of each route, the scoring method is powered by an algorithmic model rooted in industry expertise. It incorporates historical data, potential delays, infrastructure congestion levels, transhipment statistics, global trends, and overall market performance. With Wakeo’s reliability scoring, companies can assess performance alongside pricing considerations.

As we journey deeper into this era of informed decisions, where data drives decisions, a new paradigm of reliability emerges. 

Stay tuned for the next chapter, where we unveil the full potential of this groundbreaking solution. 

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