Wakeo Enhances Trusted Routes with Nearby Alternatives

Paris, 24th February 2025 – Wakeo, the Market-Leading platform for overseas real-time visibility, is proud to announce the launch of a significant enhancement to its Trusted Routes solution: the Nearby Alternatives feature. This upgrade empowers shippers and freight forwarders to make smarter routing decisions by offering alternative Port of Loading (POL) and Port of Discharge (POD) combinations optimized for efficiency, sustainability, and reduced exposure to disruptions such as strikes or port congestion.

A Step Towards Intelligent Route Optimization

The enhanced Trusted Routes solution marks a significant milestone in Wakeo’s journey to deliver a fully personalized recommendation engine for supply chain optimization. 

While the ultimate goal is to provide customers with tailored, data-driven routing recommendations based on individual needs, Trusted Routes establishes the fundamentals with its innovative clustering algorithm and real-world insights. It offers options that go beyond standard routing, and setting the stage for predictive and individualized supply chain strategies.

Introducing Nearby Alternatives

The new Nearby Alternatives feature leverages millions of past data points to identify and predict optimized POL-POD combinations. 

It enables customers to make data-driven decisions by presenting routes that take into account:

• Efficiency and Sustainability: Highlights alternatives with shorter transit times and lower emissions.
• Stability and reliability: Minimizes exposure to disruptions by prioritizing less disrupted routes.
• Operational Feasibility: Ensures truck-friendly road connections and simplifies customs processes by prioritizing routes within shared tax zones or jurisdictions.

Customers can now explore alternative routes with one click, enabling instant comparison and better decision-making aligned with their strategic priorities.

“At Wakeo, we view our customers as key partners in shaping both our product vision and the solutions we deliver,” said Charles Joannon, Product Director at Wakeo. “The Nearby Alternatives feature was built collaboratively with our clients to address their unique challenges, and it demonstrates our commitment to developing features that solve real-world problems while setting the foundation for a fully intelligent recommendation engine”