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END-TO-END VISIBILITY

Leveraging End-to-End Visibility During Times of Disruption

Date Jul 2nd, 2025
Time 5 min read

Disruptions, from geopolitical tensions, port strikes, pandemics, to natural disasters, pose significant challenges for logistics operations worldwide. In a global supply chain environment, proactive measures supported by end-to-end visibility are no longer optional; they’re essential.

Why Visibility Matters in Disruptive Times

End-to-end visibility enables logistics teams to gain real-time insights into their shipments, allowing for swift and informed decision-making. Visibility platforms not only track shipments but also anticipate disruptions, offering proactive rather than reactive management.

Pre-Shipment Visibility: Mitigating Risks Before They Occur

Before booking a shipment, it's crucial to understand the risks associated with specific routes. With route analysis tools such as Trusted Routes shippers can:

  • Quickly identify potential disruptions at both Ports of Loading (POL) and Ports of Discharge (POD).
  • Automatically flag routes that pass through high-risk areas, such as conflict zones or ports experiencing congestion.
  • Make informed choices by selecting alternative routes or schedules to minimize potential delays or losses.

Consider a scenario where a shipment from Dar Es Salaam to Piraeus typically traverses the Strait of Hormuz. A route analysis solution flags schedules that pass through this recent conflict area, alerting logistics teams beforehand. This empowers shippers to choose safer alternatives, thereby reducing risk exposure.

Real-time Visibility: Navigating Disruptions as They Occur

Despite careful planning, disruptions can still occur after a shipment departs. Real-time analytics dashboards such as Wakeo's Market Intel can enhance crisis management by:

  • Providing a high-level overview of all shipments heading to or transiting through impacted ports.
  • Allowing rapid identification of shipments at risk of delays.
  • Displaying dynamic ETAs that adjust automatically as the situation evolves, offering far greater reliability compared to traditional carrier updates, which may lag or be absent altogether.

In a recent disruption scenario, a shipment heading towards Abu Dhabi unexpectedly halted off the coast of India due to regional tensions. Traditional carrier updates became unavailable, leaving shippers blind to the shipment's status. However, using advanced visibility platforms, dynamic ETAs remained available, continuously updated through AI-driven predictive analytics, enabling informed contingency planning.

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The ingredients of a reliable ETA

Empowering Decision-Making with Dynamic ETAs

In disrupted scenarios, dynamic ETAs are more than convenience. They are critical tools for maintaining service levels, managing customer expectations, and mitigating additional costs. Unlike static carrier ETAs, dynamic ETAs utilize artificial intelligence and machine learning to:

  • Continuously analyze vessel movements, historical performance data, and real-time environmental factors.
  • Deliver regularly updated forecasts, even when traditional communication from carriers is disrupted or nonexistent.

Benefits of Leveraging End-to-End Visibility

Integrating end-to-end visibility provides clear competitive advantages, including:

  • Proactivity: Identify and react to potential risks before they escalate
  • Transparency: Maintain trust with stakeholders through clear, timely communication.
  • Efficiency: Reduce time spent manually checking updates, allowing teams to focus on strategic tasks.
  • Cost Control: Avoid excessive detention, demurrage, and other disruption-related fees by reacting proactively.

As global disruptions become more frequent and complex, end-to-end visibility emerges as a fundamental component of modern logistics strategy. Solutions like alternative route identification, real-time analytics, and dynamic ETA prediction form the backbone of a resilient supply chain.

Turn the supply chain
From reactive To predictive
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