• Sector

    Retail / Fashion

  • Scope

    200 stores in France and Belgium

  • Users

    7 users

How supply chain visibility provides a competitive advantage for Grain de Malice

Created in 2007, Grain de Malice is a fashion retailer operating a network of 200 stores across France and Belgium and a rapidly growing e-commerce business. Grain de Malice relies on the Wakeo platform for global supply chain visibility to tackle the challenges at every step of its supply chain.

Fashion industry logistics have always had to adapt to the speed of go-to-market process and seasonal highs and lows. Clothes have a short shelf-life and are highly seasonal goods, with some recurring peaks such as Sales or at Christmas. Moreover, the fashion industry logistic is a real puzzle since companies need to ship the right SKU’s to stores at the right time and in the right quantities. More recently, companies are facing a new challenge: how to manage flows within a complex, rapidly evolving omnichannel distribution system?

  • Help Grain de Malice to better plan all sea shipments port-to-door for all their import flows to France
  • Improve data reliability and ETAs
  • Optimize transport spending
  • Manage in-store assortments and anticipate delays, to better serve customers
  • Optimize operational efficiency - inventories & costs
  • Lower carbon footprint emissions
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Our solution

  • A consolidated view of all shipments in a single platform
  • Sea shipments port-to-door tracking for all import flows to France
  • Proactive and automated alerts to share dynamic ETAs with operational teams
  • Analytics and KPIs on transit time and carbon footprint to identify levers of improvement and re-engineer flows
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Return on investment

  • 95% accuracy on ETA 15 days in advance resulting in a better anticipation of arrival dates
  • Optimized flow management from port of loading up to the warehouse shared throughout the company via ERP for a better global coordination
  • Reached a new dimension in terms of Supply Chain control and efficiency especially in difficult times (Covid, Suez Canal, congestion)
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"Wakeo helped us improve our operational efficiency with more accurate arrival dates, proactive anticipation of delays and a better global coordination in order to meet our customers’ expectations."

David Bailler, Leader Supply Chain at Grain de Malice

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Turn the supply chain
From reactive To predictive
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