• Sector

    Freight Forwarding

  • Scope

    Sea & Air Freight

  • Users

    120+ users

How Somaudex boosts customers' experience with precise tracking data

Somaudex is an integrated logistics and freight forwarding company renowned for its comprehensive, human-centric solutions across procurement, handling, and global transit. Their unique business model emphasizes direct client interaction and agility. By partnering with Wakeo, Somaudex now delivers precise, real-time shipment tracking, significantly enhancing customer service by providing clear, readily accessible information to clients about their goods' location.

Somaudex provides integrated service to offer complete solutions to its clients, primarily through three core activities. This includes the procurement of goods from franchisors or manufacturers, logistics operations including warehouse management and handling, and finally freight forwarding via sea and air.  Notably, 80% of the transport flows are concentrated in the French Overseas region including the West Indies, Guyana, Mayotte, Réunion, Madagascar and Mauritius.

Somaudex predominantly serves all subsidiaries of its parent company, GBH, across diverse sectors such as retail, wholesale and construction. They are also increasingly expanding their services to clients outside the GBH group. With over 300 dedicated employees including approximately 120 freight forwarding operators, Somaudex maintains a human-centric approach, prioritizing client satisfaction. Their teams are spread across several agencies in mainland France and overseas, ensuring each client directly interacts directly with a dedicated team member. In an increasingly digital world, Somaudex places human interaction at the heart of its client relationships.

Challenges
  • High dependency on maritime transport in the insulated overseas region, with limited or no alternatives in case of delay
  • Lack of accuracy and limited coverage from the previous visibility provider
  • Need to update clients with complete and accurate tracking information
Goals
  • Increase productivity for operations and focus on value-added tasks
  • Gaining complete and consistent visibility across all shipments
  • Enhance customer experience by providing clients with unparalleled transparency and real-time access to accurate shipment information
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Our solution

  • Increase productivity for operations and focus on value-added tasks
  • Gaining complete and consistent visibility across all shipments
  • Enhance customer experience by providing clients with unparalleled transparency and real-time access to accurate shipment information
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Return on investment

  • Rapid Go-Live within 6 months
  • Accurate and reliable tracking information including dynamic ETAs
  • Improved customer experience with direct access to real-time information via the customer portal
  • Modernization and digitalization of their track & trace system, ensuring competitiveness
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“In the demanding world of international freight forwarding, real-time visibility of transport flows is not a prerequisite anymore but has become an absolute must-have.”

Antoine Fincati, Chief Information Officer at Somaudex

Turn the supply chain
From reactive To predictive
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