- Sector
Freight-forwarding
- Scope
Sea & Air freight
- Users
300+ users
How Seafrigo digitizes reefer logistics with Wakeo
Seafrigo is one of the world leaders in temperature-controlled transport and logistics, operating across air, ocean, and road freight on five continents and handling more than 1,000 reefer containers per week. Managing perishable and sensitive goods requires an absolute guarantee of speed and reliable data throughout the entire supply chain. As the company undergoes a full digital transformation, the traditional approach to customer experience is shifting; today, clients are no longer just buying transport, but are heavily demanding full visibility and real-time data to better organize their own operations.
To remain highly competitive and meet these evolving industry standards, Seafrigo needed to replace its manual tracking processes, which previously relied on time-consuming emails, phone calls, and spreadsheets. Operations teams were forced to check multiple shipping line websites individually to locate cargo. Seeking a centralized platform to eliminate these inefficiencies, Seafrigo partnered with Wakeo to implement a reliable, white-label tracking solution called "Seafrigo Trace," seamlessly interconnected with CargoWise.
- Operations relied on manual emails, phone calls, and spreadsheets to track shipments.
- Seafrigo needed to accelerate its digital transformation to meet rising market expectations and remain highly competitive
- Perishable cargo created a high-stakes need for instant, dependable data.
- Enhance the customer experience with real-time visibility to strengthen satisfaction.
- Gather all freight flows into a single, comprehensive tracking platform.
- Address environmental challenges by sharing CO₂ data so clients can measure their carbon footprint.
Our solution
- Implementation of Wakeo’s real-time visibility platform across air and ocean flows.
- Integration of an intelligent predictive ETA engine that updates automatically according to real-time shipping disruptions.
- Deployment of a white-label solution marketed under Seafrigo's own brand: "Seafrigo Trace".
- Seamless API synchronization with CargoWise, ensuring clients and operators to share a single source of truth.
Return on investment
- Centralizing data on a single platform eliminated the need for manual, website-by-website tracking.
- Connection reliability has significantly improved for tracking.
- Over 300 clients now track their shipments in self-service using a live, dynamic map.
- Advanced real-time tracking has become a critical asset to win new client RFPs.
- Seafrigo is currently expanding the platform by deploying a direct client Booking interface.
